DL Photos Blog

A "close" to real-life example: Last year, a local non-profit organization decided to save money by having their event coordinator capture photos with their cell phone. While the coordinator was busy managing the event, they took sporadic photos with their phone. Unfortunately, due to low light conditions (which is quiet common) and the phone's limited capabilities, most of the photos were blurry and unusable. The organization ended up spending more money hiring a professional photographer to capture additional photos, which could have been avoided if they had hired a professional photographer from the start. Additionally, the lack of high-quality photos hindered their ability to promote future events and attract new donors. If the hired an event photographer, they could better their social media marketing, and bring in more money, customers or volunteers. We've all been there. You're hosting a big event, and you think, "I'll just use my phone to snap a few pics." But let's be real, your phone camera, while handy, isn't always the best tool for the job.

Imagine scrolling through social media – a never-ending stream of posts, photos, and videos. Your brain feels overloaded, your thumb aches from endless swiping, and you can't even remember what caught your eye a moment ago. This, my friends, is the "Attention Avalanche" – the overwhelming amount of content bombarding us daily. It's a marketer's worst nightmare, and businesses everywhere are struggling to cut through the noise and reach their target audience.